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2010

    January
        Creating and Managing an Advisory Board
        E-book Basics
        From the Board Room
        Getting Customers to Buy from Your Site: Hint—Clicks Don’t Count
        Get the Best from Author Questionnaires
        It’s 2010. Do You Know Where Your Benefits Are?
        Link Your Marketing and Editorial Calendars for Optimum Impact
        Margot Fraser and Lisa Lorimer
        MEMBERS IN THE SPOTLIGHT
        Patterns for Profits
        Publishers’ Favorite Tools for Assessing Company Health
        Web 3.0: The Next Evolution of Internet Search—and How to Prepare for It Now by Structuring Your Data
        What IBPA Affiliates Can Do for You
    February
        Boost Sales by Bundling
        Doing Business with Digital Books
        How and Why to Test-Market Books
        MEMBERS IN THE SPOTLIGHT
        Publishing Mythbusters
        Ratcheting Up for Radio
        Rights at Risk on the Internet
        Seven Deadly Exhibiting Sins and Ways to Avoid Them
        The FTC, Affiliates, and Me
        Tips on Using Time Wisely
        Want More Sales? Think Cohorts
        Web 3.0: The Next Evolution of Internet Search—and How You Can Prepare for It Now by Publishing Your Content as Linked Data
        What New FTC Guidelines Mean for You: Pointers for Publishers, Authors, Bloggers, and Blurbers
        Where to Get Book Reviews Today
    March
        A MAP for Reaching Nonretail Buyers
        Ahead of the Curve with Communities
        Big-Picture Pluses; or, This Glass Is at Least Half Full
        Books Delivered While You Wait: A Close Look at the Espresso Book Machine in Action
        Copyright Permissions and How to Secure Them
        Four Years . . . It Feels Like Four Months
        Is BEA DOA?
        MEMBERS IN THE SPOTLIGHT
        Space Invasion; or, How Close Is Too Close?
        To Tour or Not to Tour (a Printing Plant): That Is the Question
        Web 3.0: The Next Evolution of Internet Search—and How You Can Prepare for It Now by Using Cloud Computing
        What Worked
    April
        A Retailer’s Take on Pricing
        Desperately Seeking Good Data, Part 1: Why, How, and What Booksellers Need You to Tell Them
        Distribution Partners for Library Sales
        Heads Up on Changing Credit Card Rules: An Introduction to PCI Compliance
        How Madonna Propelled Me into Publishing
        It’s a Bookstore, It’s a Publishing House: The Poisoned Pen Success Story
        MEMBERS IN THE SPOTLIGHT
        Progress and Plans
        Publishing University 2010: The Guts to Change
        The Biggest Branding Challenge
        What Good Is a Book Publisher?
        What Worked, Part 2
        Why Readers Read
    May
        A Tale of Book Industry Transformation
        Amazon vs. the Agency Model
        Building a Better Budget, Part 1: The Process and the Plan
        Controlling Returns
        Desperately Seeking Good Data, Part 2: Don’t Let Bad Data Cripple Your Sales
        Easy and Inexpensive Ways to Podcast
        Four Really Bad Ideas About Electronic Publishing That Are Finally Going Away
        Get Going with Apps
        Marketing in Today’s Turbulent Publishing Environment
        MEMBERS IN THE SPOTLIGHT
        PRESIDENT’S POST Where in the World Is Florrie?
        The Eco-Printer Route to Being Green
        Top Six Communications Tips for Working with Commercial Printers
    June
        Building a Better Budget, Part 2: Forecasting Sales
        Controlling Returns, Part 2
        Dealing with Piracy Problems
        Desperately Seeking Good Data, Part 3: Blame It on the Nature of Publishing Today
        Desperately Seeking Good Data, Parts 1, 2 and 3
        How to Turn Publishing and Marketing Advice into Action
        MEMBERS IN THE SPOTLIGHT
        Never-Ending Conference Becomes a Reality
        North Star’s Three Pillars of Success
        PRESIDENT’S POST The Class of 2010
        Ratchet Sales Up with the Right Questions
        The Whys and Hows of Indexing
        Up, Up, and Away: How We Grew Our Publishing Company
    July
        A Librarian Talks About Choosing Books to Buy
        Building a Better Budget, Part 3: Forecasting Expenses
        Controlling Returns, Part 3
        How to Choose an Order-Fulfillment Service
        MEMBERS IN THE SPOTLIGHT
        Niche Publisher Makes Triple Play
        Our Platform Wars Problem
        Pitching Books to Indie Stores and Libraries
        PRESIDENT’S POST Pub U Revue
        Responding to Changes and Challenges
        Teamwork Pays Off for Orchard Publications
        This One? That One? One of Those Other Ones? Oh, Never Mind: Managing Overabundant Choice
    August
        Contract Updates for the E-Book Era
        Do You Need a Social Media Makeover?
        Five-minute Fiction, and Other Ways to Mine New Markets
        How to Sell Books to Gift Shops and Specialty Retailers
        Is E-Reading Really Greener?
        Marketing Book Content Profitably as an App
        MEMBERS IN THE SPOTLIGHT
        PRESIDENT’S POST Five Ways to Stand Out from the Crowd
        Rx for Silo Mentality
        Stimulating Sales
        Testing Book Trailers
        The Lowdown on Finding—and Using—Keywords
        To Pick the Best Titles
    September
        Chunking, and Other New Ways to Get More from What You’ve Got: Part 1, Repackaging

2009

    January
        A Productive Distribution Decision
        Dealing with Resistance
        Good Moves for Bad Times
        How Do I Find My Hook?
        Just Said No
        Make the Right Editorial Match
        New Models for Reaching Readers
        Profiting from Publishing University: Members Share Valuable Lessons They Learned
        Show Up on Major Sites
        Simple Ways to Promote Online
        Streamlining Your Presence in the Social Web
    February
        Battling Information Overload
        E-books—Not So Fast!
        Helping Each Other Achieve and Succeed
        Interweave Interweaves Magazines and Books
        Open Source Software
        PRESIDENT’S REPORT
        Targeting Markets
        The Small Book Means Business
        The Hostile Host: How to Get Your Message on the Air in Spite of a Media Bully
        Tools for Reaching Media, Booksellers, and More
        What the Google Settlement Means for Publishers and Authors
        Will It Play in Peoria? Every Publisher Can Take a Pulse
    March
        A Crash Course in Remainders
        A Sample Blogging Workflow
        Business-based Tips for Start-ups: Part 1, Project Management
        Copywriting Fitness: Testimonials
        Defending Your Rights
        Interior Design: You Can Tell a Book by Its Insides
        Pointers for Powerful Email Newsletters
        PRESIDENT’S REPORT
        PUBLISHING UNIVERSITY PREVIEW
        Social Networking Sites: Options and Outcomes
        What’s Wrong with the Music Model
        Working Backward and Striking Gold
    April
        Bookstands Make Your Books Stand Out
        Business-based Tips for Start-ups: Part 2, Professional Perspective
        DIRECTOR’S DESK: Celebrating Jean Srnecz
        Helping Employees Excel: An Apparently Simple Strategy
        How to Make a Scene
        It’s Not Just the Economy: Don’t Be Stupid About Natural Disasters
        Picture This: A Quick Introduction to Book Trailers
        PRESIDENT’S REPORT: Don’t Stop
        Publishing Trade Shows, Conferences, and Expos: Why Go, and What to Know
        Recession? Bah!
        Sayonara, Hardcover; or, Making the Format Fit Today’s Customer
        Trickle Creek Books Flow to Readers (Through Schools and Other Channels)
        Using the Web to Get Traditional Publicity
    May
        Business-based Tips for Start-ups: Part 3, Projecting Expenses and Revenues
        Diagnosis—Big Trouble: The Case for a Reader Creation and Development Board
        Director's Desk: Communication That Matters Most
        How You Can Prosper in Tough Times (And Other Lessons to Be Learned at Publishing University)
        My New Book Networks
        Positioning Statements: Build Your Core Strength
        President's Report: Highlights from the IBPA Boardroom
        Rights Snafus: Ways to Keep Authors in Tune with Contract Provisions
        The New Look: Honoring the Past, Embracing the Future
    June
        Bullet Points: Give Your Book Some Beach Muscle
        Create Productive Production Schedules
        DIRECTOR’S DESK: Wisdom from a Wonderful Trio
        Help with Social Media
        Leading Today and Tomorrow: Ten New Skills for an Uncertain World
        Mixing It Up: What IBPA Members Sell Besides Books, Part 2
        PRESIDENT’S REPORT: Of Penguins, Publishers, and Change
    July
        DIRECTOR’S DESK: Two Views of Where We’re Going and How to Get There
        Four Secrets to Publishing a Movie Tie-in Paperback
        Marketing to Libraries
        PRESIDENT’S REPORT: We’re Stronger Together: Carrying Out the Mission of IBPA
        Royalty Software: Picks and Pans
        Sales Synergy: What IBPA Members Sell Besides Books, Part 3
        Tips on Profiting from Tips Booklets
        What I’ve Figured Out About Facebook
        Will It Sell? Filters for Nonfiction Submissions
    August
        All-Too-Common Cover-Design Mistakes
        Allworth at 20: What Keeps Working; What Works That’s New
        Big Book Blogroll
        Five Pointers on Fulfillment
        Freeware Best Bets
        Honest Copywriting Does Sell Books
        Looking Back at “The Future of Publishing”
        Media Myths That Can Get You in Trouble
        PRESIDENT’S REPORT: More Mentoring: The Why and the How
        Smile, Dial, and Pile Up Sales
        Twitter as a Business-building Tool
        Use Google Alerts for Your Business (and to Improve Search Results)
        Venus, Mars, and Workplace Communication
    September
        A Social Media Marketing Plan
        Back to Basics: Small Changes Add Up
        Building Blocks for a Powerful Marketing Plan
        DIRECTOR’S DESK: Some Upsides of These Tough Times
        How to Use Your Web Site to Get Media Bookings
        How to Make Time for Marketing
        Make It Easy for Spiders to Search Your Site: An SEO Primer
        Managing Social Media
        Mining a Niche with Mickey and Minnie: The PassPorter Travel Route to Profits
        PRESIDENT’S REPORT: Lessons Learned from Noah’s Ark
        Strategies for Better Workplace Collaboration
        This Is Not a Fairy Tale; It Just Sounds Like One
        When Professors Want Free Copies
    October
        CHAIRMAN'S REPORT: From the Board Room . . .
        Directors Desk: IBPA’s New President Position
        E-books: A Big, Broad Overview
        How to Create Marketing Plans
        Serving as a Service Organization: Pariyatti’s Not-for-Profit Strategy
        Social Media Time-management Tactics
        Start Selling Books as Promotional Items
        Tips on Using LinkedIn
        Today’s Take on In-store Events
        What Should an E-book Cost?
        What’s Happening with E-books?
    November
        Build Your Platform with Online Forums
        Bulletins from the E-book Arena
        Editing Essentials
        How Design Thinking Can Help You Serve Your Readers Better
        How to Succeed with a Book-Launch Event
        How to Promote Your Books with Blogs
        Legacy: The Story Behind a Successful Self-Published Novel
        Oprah Is Not the Only Game in Town: Five Good Places to Get Booked
        PRESIDENT’S POST Déjà Vu/Looking Forward
        Reading Body Language at Work: Five Mistakes You Don't Want to Make
        What Makes a Webinar Work
        When You Are Both Publisher and Author: Thoughts on Switching Hats
    December
        Confessions of a Pub-U First-timer
        Mix Cultural and Cooking Niches: Mayreni’s Recipe for Success
        On the Contrary: Today’s Book Reviewing Is Better
        One Book Nine Ways in Less Than 30 Days
        Podcasts: The What, the Why, and the How
        Quick Keys to Successful Cover Design
        Reaching the Takeoff Point
        Red Flags: What to Watch Out for in Books You Want to Publish
        Social Media Is the Cocaine of the Communications Industry
        Terms of Engagement: Of Frankfurt and Facebook
        Three Good Ways to See How Your Business Is Doing
        What to Put in Your Digital Press Kit: A Checklist

2008

    January
        Director's Desk: My 15 Years with PMA: Looking Back and Ahead
        Generation Download
        Get Booksellers on Board with Publicity and Marketing Plans
        How PMA Members Reach Readers
        The Rep Route to Nontraditional Sales
        The Rewards of Awards, Part 1: Submissions and Scams
        Web 2.0 and Social Media: A Practical Guide to the New, Live Web: Part 2: Sharing
    February
        ABCs of Going Green
        How to Turn Even a Minor Award into Major Sales
        It Takes a Village to Raise a Publisher
        PMA Wants You! (on the Board of Directors)
        SALES CHANNELS: More Routes to Readers
        Sell Direct to Nonbook Retailers
        The End Is Near (If You Skip the Editing Stage)
        The Five Pieces of the Press-Release Puzzle
        The New—and Disimproved—Meaning of “Self-Publishing”
        Web 2.0 and Social Media: A Practical Guide to the New, Live Web - Part 3: Collaboration
    March
        You’re On the Air and It’s Show Time!
        Book-Title Domain Names: The Five-Step Checklist
        Finding the Right Clothes for Your Words
        Guidance on Growth by Acquisition
        Measure the Success of Your Email Campaign
        PRESIDENT’S REPORT
Anatomy of a Board Meeting
        SALES CHANNELS
Many Paths to Book Buyers
        Sayings, Sentiments, Success: The Bluegrass Story
        Selling Books to the Christian Market
        The PMA Office: A Flurry of Activity
        This Way to That Wonderful Feeling
        Tips on Selling to Boutiques, Gift Stores, and Catalogs
        Will the Kindle Set Publishing Ablaze?
    April
        Action on the Advanced Track
        Build Richer Remote Relationships; or, Why I Like Skype
        Controlling the Lifespan of Your Words
        Fast Forward to 2016
        Ideas to Toss When You Want Trade Distribution
        Major Media Coverage: Independent Publishers Report on What Worked
        Midsize Members
        Mirror Neurons Can Be Management Tools
        Simple Ways to Drive Traffic to Your Web Site
        Students Staff This Publishing Company: The Apprentice House Story
        The Spinoff Strategy: Make One Book Spawn Many
        Three Legal Hazards to Avoid on the Web
        Why Press Releases Work Better with Snail Mail
    May
        Book-Publishing Terms in Turmoil
        DIRECTOR’S DESK: That Big Week Coming Up
        Don’t Be Fooled by the 80/20 Rule
        Get Set for Success at Frankfurt
        How to Optimize Your Amazon Page
        INDUSTRY STANDARDS: Use Better Data to Boost Your Sales
        Measuring Profitability
        Reflections on the Kindle
        Saving the Planet, One Parrot at a Time
        Why We Keep Coming Back
    June
        A Publishing House Spawned in Prison
        Don’t Just Wait—Affiliate
        How to Hire a Translator
        Innovation Keeps This Press Rolling: Sourcebooks Knows Its Niche, Marries Books with CDs, Web
        Really and Truly Print on Demand: The Pros and the Cons
        Safe Passage Through the Data Supply Chain
        Target Market Tactics
        The Name Has Changed, but the Soul Remains the Same
        Top 10 Tips to Make Radio Talk-Show Spots Pay Off
    July
        Basic Health Succeeds with Special Sales
        Digital Short Runs: What’s Great; What Can Be Trouble
        DIRECTOR’S DESK
        Guidelines for Choosing Categories
        Help for People Who Don’t Do Well with Networking
        How to Produce Powerful Podcasts
        Metrics and Traffic Building: What’s Your Web Site Telling You to Do?
        PRESIDENT’S REPORT
        Printing Terms from a Faraway Planet
        Reflections on Bogus Blurbs, Unreal Reviews, and Manufactured Bestsellers
        Target Marketing Moves
        Ten Selling Tips: A Checklist from a Distributor
        The Authenticity of Online Experts
    August
        Be Strong on Foreign Rights
        Big Publisher Snaps Up Dog’s Book: A To-Be-Continued Update
        Build an Impressive Social Networking Presence
        DIRECTOR’S DESK
        E-Content Identification
        How Well Do Downloadables Sell?
        New Media: Testing, 1, 2 . . .
        On the Road Again: North Country’s Formula for Success
        PRESIDENT’S REPORT
        Sell More Books to Libraries
        Selling in the Nonprofit Sector: A Win–Win Adventure Story Starring Custom Dust Jackets
    September
        20,000 Kindle Edition Copies in Six Months: The Backstory
        DIRECTOR’S DESK
        How to Hire a Publicist
        Promotions That Pay Off
        Returns: Saying No and Coping
        Taking Chances Today
        Techniques for Choosing Keywords
        The Pros and Cons of Contests
        Turning the Page on the Disposable Book
    October
        AdWords and Other Marketing Opportunities That Search Engines Offer
        How Being an Outsider Can Boost Your Sales
        Image Advice
        Make Your Best Deal for Large-Quantity Orders
        Minding Its P’s and Partnerships: Davies-Black Is Market-Driven
        Returns: Tactics for Addressing a Persistent Problem
        Sarah's Story: Keeping Up with an Instant Bestseller
        SEGUE to Better Times
        Two Instant-Notice Tools
        You Spoke . . . We Listened . . . Now What?
    November
        Getting Publicity via Freelancers
        Is Now the Time for No-Returns?
        Outsourcing That Ties In with Growth
        Sharing Ownership, Part 2: The ESOP or the Co-op—Which Way to Go?
        Start with XML for Profitable 21st-Century Publishing
        Ten Tips for Tough Times
        The Rewards of Reaching Out
        The Sales Flyer: A Checklist
        The Power of Kontenting: A Marketing Technique for the Internet Era
        Thriving on Discontinuous Change
    December
        2008: The Year of Change
        Beware of Greenwashing: How to Assess Environmental Claims
        Control Printing Costs
        Do You Need a Distributor?
        From the Boardroom
        Getting Great Quotes for the Cover (and Other Places Too)
        How I Built Sales from the Ground Up
        Make It a Happy New Year: Tactics for Thriving in 2009
        New and—for a Limited Time—Free: It’s the ISTC
        Niches Within Niches: Judson Press Serves Segments of the Christian Market
        PUBLISHING UNIVERSITY PREVIEW
        The Editor’s Tasks in the Digital Age
        Using the Blue Ocean Strategy for Profitable Growth

2007

    January
        15 Ways to Promote Optimally Online
        An Author Marketing Group Means Many More Sales
        Cover Design Don’ts
        Dear Reviewer: Please Join Us in the 21st Century
        How to Dress for Television
        Make Marketing a Core Business Strategy
        One Person Plus Partners: The Art of Success at Bright Ring
        PRESIDENT’S REPORT
Where to Go from Here
        Really Simple Syndication
        Tap Into the Sales Track
        What’s at Stake in the Google Library Suits
        When Professors Ask for Resources
    February
        A One-Two Punch at Conferences Boosts Sales to Schools
        Books with Long Lives
        Buzz-Marketing Tips
        Distribution Deals: Major Publishers Want Houses of a Certain Size
        Get the Best from Your Graphic Designer
        Guadalajara Report
        How Big Should My First Printing Be? Advice for Self-Publishing Start-ups
        Making a Name for Your Site
        Stretching Your Boundaries: What Publishing University Can Do for You
        The Phantom of the Oprah; or, Here's a Better Way to Sell Books
        The French Connection: Selling Rights in Quebec
        The House That Moonshine Made
        Today’s e-Book Hardware Options
    March
        A No-Returns Success Story
        Bookkeeping’s My Bête Noire
        Books with Long Lives, Part 2
        Choosing an Accounting Program: The Main Issues and Options
        Doing Business with Catalog Companies
        Harness the Power of the Internet at the 2007 PMA University
        Help Sales Climb with More Reviews at Amazon
        Let it Snow! Let it Snow! Let it Snowball!
        My Sea Urchin Saga: Self-Publisher Undaunted by Setbacks
        Time Enough at Last . . .
        What Makes You a Publisher?
    April
        A Double-Barreled Marketing Experiment
        Marketing That Mattered: The Back Story
        MIA Authors: The Challenge and Some Solutions
        Nine Things to Know Before Selecting a Web Host for Your Business
        Plan a Powerful Blog Tour
        PRESIDENT’S REPORT
Making Progress Toward Our
        Quill Driver Succeeds with the Eyedropper Approach
        Returns Terms and Print-run Pronouncements
        Take Your Site to the Next Level with Shopping Carts, Credit Cards, and Affiliate Programs
        Talking Trends with Barnes & Noble Buyers
        To Be a Better Public Speaker
        Windows Vista: What to Do?
    May
        An Open Letter to the National Endowment for the Arts
        Before a TV Appearance, You Need to Know . . .
        Five Steps to a Productive P&L
        From Now On, Use Only One Bar Code
        In Praise of Proofing, Plus a Postscript
        New PMA Projects
        Tap Into the Homeschool Market
        The Biggest Benefits of PMA University
        The Risks of Article Syndication Online
        What Makes Authors Good Marketing Partners
        When Agents Want You, and Vice Versa
    June
        A Better Way to Sell e-Books at Amazon
        Midyear Marketing Measurement
        Of Nancy Drew, Pencil Sharpeners, and Culture: Why I Love the Library (and You Should Too)
        On Beyond the Niche: From Aquariums to Mainstream Markets
        Preparing For and Protesting Against Higher Postal Rates
        Selling to the Elhi Market: Part 1, Reading Incentive and Assessment Programs
        WHEN DISTRIBUTORS GO BELLY UP
        Why and How to Start Blogging Now
    July
        Announcing the IBPA Awards
        Before You Buy Business Software . . .
        Digitization: The Rock-bottom Basics
        Don’t Let Your PC Turn Into a Zombie
        Four Tips on Tip Sheets
        How to Write a Pitch Letter for Radio Bookings
        Leaving a Green Thumbprint on the Page: Steps Publishers Can Take to Reverse Global Warming
        PRESIDENT’S REPORT
What Have We Done for You Lately?
        Secrets of Web Sites That Sell
        Selling to the Elhi Market: Part 2, Getting Books Approved and Adopted
        The Series, the Staff, and More: The Dawn Publications Route to Profits
        What Makes Authors Good Marketing Partners, Part 2
        What’s Next for Digital Asset Distribution: An Introduction to DADs
        Why You Need RSS PDQ
    August
        A Practical No-Returns Program Designed to Help Save the Earth
        Best Questions: A Roundup of Selections from Author Questionnaire
        Computer Viruses: How Serious Is the Threat?
        Hit the Road and Have a Blast
        Make Mine Many: Square One Sells to Multiple Niches and Marketplaces
        Permissions for Photos
        President's Report: Thank You, Jan
        Selling to the Elhi Market: Part 3, Simpler Routes to School Sales
    September
        Beef Up the Content of Your Web Site
    November
        A Concise Guide to Book Industry Product Identifiers
        Are Associates Programs Associated with Profits?
        How to Select Books That Will Sell
        I Survived an IRS Audit (and You Can Too)
        Organizing Your Office to Improve Productivity
        PRESIDENT’S REPORT: Publishing Is Easy . .
        Rights Sales: For Best Results, Slice and Dice
        To Run Better Meetings, Make Friends with Anxiety
        Welcome to My Digital World
        What to Do When: A Book Marketing and Production Timeline
        When Blogging Gets Heated
        Why You Should Build a Social Media Newsroom, and What to Put in It
    December
        Awesome! The Why and How of One-word
        Eight Reasons Self-Publishers Fail—and How to Avoid These Pitfalls
        EXIT STRATEGIES - A Hidden Asset Can Help
        Fighting to Resolve Bread-and-Butter Problems
        How to Publicize a Children’s Book
        Make Your Sales Forecasts More Than Fortune-Telling
        Of Trends and Technology: What Does BISG Mean to “The Rest of Us”?
        Phishing Away Your Identity
        Put Your Book Catalog Online
        Standing-Order Plans: The Structures and the Payoffs
        Web 2.0 and Social Media: A Practical Guide to the New, Live Web: Part 1: Achieving Interactivity
        When Asked for Advice About Self-Publishing, Visualize a Butterfly

2006

    January
        Capital Ideas: A Direct Route to Raising Money
        DIRECTOR’S DESK
Focus!
        Getting Librarians to Buy Your Books
        How to Work a Book Festival So It Works for You
        Internships Are a Win–Win for Publishers and Students
        My TV Debut and What It Taught Me
        PRESIDENT’S REPORT
Opportunities and Challenges in 2006
        Regaining Control over Information Technology
        Small Orders Are Escalating
        STANDARDS SOLUTIONS
Labels That Cut Costs
        Would You Whisk Returns Away?
    February
        As Seen on Martha
        Beware of Cross-grain Printing
        Change, Change, and More Change
        How Do You Work with a Faraway Author?
        How to Create a Marketing Plan
        Legal Limits of Web Links
        Planning to Sell vs. Needing to
        Six Keys to Exposure That Spurs Sales
        The Upside of Focusing on Failure
        Trends Distributors See
        What to Do About Returns
        What the Trades Want: A Guide to Getting Reviews
    March
        “Your Best Year Yet! Working Smarter and More Profitably in 2006” A First Look at This Year’s PMA University Events
        A System for Submitted Manuscripts
        DESIGN DEPARTMENT
Keep Your Eye on CARP
        DIRECTOR’S DESK:
When Sales Spike
        EXIT STRATEGIES
Preparing the Company for Sale
        Free Spirit Soars by Specializing
        Geppetto Meets Google: A Niche Reality Check
        Ingram, You’re Fired
        Marketing Margaret Mouse: The Adventures of a Great-Grandmother Turned Publisher
        My Do-It-Yourself Site-Host
        PRESIDENT’S REPORT
Ideas for Improving the Bottom Line
        Prioritize to Boost Sales
        Stop Hackers, Crackers, and Spyware
        The Smart Way to Send Book Information: An Introduction to ONIX
    April
        AM I THE ONLY ONE?
Trouble with Media Mail
        Better Than Bookstores: Prime Channels for Selling Children’s Books
        Birth of a Saleswoman
        Determining Value for a Publishing Company
        Developing Smart Strategic Alliances
        DIRECTOR’S DESK
Avoiding Burnout, and Other Aids to Growth
        First Amendment Activities Update
        It’s About Timing
        Look Good with Looking Good in Print
        Making Change: The Champion Press Success Story
        PRESIDENT’S REPORT
News from the Board of Directors
        Take Full Advantage of Amazon
    May
        Beneath the Web’s Surface
        Click Fraud Alert: What You Risk with Pay-per-Click
        DIRECTOR’S DESK
Tips from Three Successful Publishers
        Eyes on the End User: JIST
        Here Comes a Book for the Bride; or, Does It Pay to Exhibit at an Expo?
        How Big Should the First Printing Be?
        Practical Guidance on Marketing Plans
        PRESIDENT’S REPORT
Designing Covers with Markets in Mind
        The Do’s and Don’ts of Book-Signing Events
        What Creates Value in a Publishing Company
    June
        DIRECTOR’S DESK
Why I’ll Always Fight for the First Amendment
        Companion Products: Creating CDs, DVDs, and Software
        Controlling Returns to Preserve Profits
        Green Textbooks: An Environmentally Responsible Choice for K–12 and Higher-Ed Publishers
        Here’s Help on Overseas Sales: A Brief Introduction to the U.S. Commercial Service
        How to Boost Your Site’s Standing with Search Engines
        PRESIDENT’S REPORT
Thanks for the Memories
        Protect Yourself from Bogus Reviewers
        The Segmentation Strategy for a Better Bottom Line
        Thinking Outside the Bookstore
        Truth or Consequences
        Unprecedented Cooperation Among Computer Companies
        When You’re Selling Your Company: Key Choices, Key Moves
    July
        A Prescription for Success: Demos Serves Medical Professionals and Patients
        DIRECTOR’S DESK
Questions to Ponder: Is the Internet a Big Garbage Dump?
        Discoveries at the Big Spring Shows
        How Much Does That Cool New Toy Really Cost? A Corrective View of Technology
        How to Make Smart Fair-Use Decisions: Learn the Law and Apply the Examples
        Kids’ Books Sell Through School
        My Path to More Successful Public Speaking
        PRESIDENT’S REPORT
PMA Is You
        Reducing Returns
        The End of the Free Internet?
        Tracking Sales: The Programs and the Payoffs
    August
        Cover Story; or, How My Book Got Featured in U.S. News and World Report
        Create Titles that Spur Sales
        Fish Sticks, Velveeta Cheese, and Me: The Tale of a TV Debut
        No More Returns
        Nonbook Products That Boost Revenue
        PRESIDENT’S REPORT
Developing Your Line: The House That ~~Jack~~ Amelia and John and Juliette and George and Phillis Built
        Selling E-books in the Academic Market
        Serve the Children: Rock-bottom Prices Create Nonfinancial Rewards
        The Pluses of Snail-Mail Postcards
        Trade Show Know-How: Tips on Working Frankfurt, Regionals, and Incentive Industry Events
        What to Do About Internet Hoaxes
        What Gets Publicity for Fiction
    September
        Ancient Languages, Modern Strategies for Success: The Gorgias Growth Story
        Autoresponders Turn the Gift of Giving into the Art of Sales
        DIRECTOR’S DESK:
Opening Distribution Doors
        Mining Other Sources of Income
        My Fame, My Income: A Quick Course in the Right of Publicity
        One Picture (on a Book Cover) May Be Worth a Thousand Sales (I Hope and Believe)
        PRESIDENT’S REPORT
What Does $9.08 Buy? Anatomy of Your PMA Dues
        Seeding the Audience: A Different Approach to Talk-Show Publicity
        Sell More Books with Better Back-Cover Copy
        The Future of Information Technology
        Which Sales Channels Work Best
    October
        SAVVY COMPUTING
Flash Drives: The Latest, Greatest Gadget
        ANCILLARY ACTIVITIES
Coaching: What It Takes, and How It Works
        DIRECTOR’S DESK:
What Is a Publisher? And Why You Might Not Count as One
        Horrors! A Roundup of Lessons Learned the Hard Way
        How to Date Your Distributor
        Make It Personal: A Three-Step Program for Increasing Sales
        My Discoveries at Amazon: A Cautionary Tale
        PRESIDENT’S REPORT
Changing Your Tune
        Pseudo Self-Publishing: The Unvarnished Truth about POD Companies
        The Two Kits You Need for Today’s Media
    November
        Announcing a New PMA Project:
The Lifetime Literacy Foundation Is Up and Running
        Audio for Radio
        Baiting Your Hook to Get Magazine Coverage
        Baiting Your Hook to Get Magazine Coverage
        BUILDING THE BUSINESS
Fulcrum’s Focus on Balance Creates a Positive Path to Success
        Digital Printing: What It Is, What It’s For, and Why It Isn’t Just “POD’”
        DIRECTOR’S DESK:
Spanish Language: One of Publishing’s Fastest-Growing Areas
        Find Your Exact Buyers (in Large Numbers) on the Web
        Getting Rid of All Those Unsold Books
        Help Site Visitors Find What They’re After
        How I Spurred Foreign Sales
        PRESIDENT’S REPORT
To Support...To Represent...To Improve... Looking Ahead
        Protect Your Web Site Data: A Quick Survey of Backup Solutions
        The Pluses of Printing on Recycled Paper
        Use Articles to Boost Book Sales
        Your Book Blog: 10 Practical Tips
    December
        A Crash Course in Typography
        Book Previews: A New Promotion Possibility
        Find Your Perfect Partners
        How to Promote Last Year’s Book
        How to Sell Spanish-Language Titles in the United States
        Our Snowball-Effect Strategy
        Postcards from the Edge
        Program Updates and Announcements
        Publicity Resources
        The Rewards of Attention to Authors
        Traveling with Technology, and Its Glitches
        What’s New for You at PMA-U

2005
    January
        President's Message:
New Moves
A Name That Suits Us Now
        Airport Stores, Supermarkets, and Drugstores:
Tips on Selling to Three Big Nontraditional Markets
        Build a Foreign Rights Revenue Stream, Part One: How to Get Started
        New Cover Design Choices: An Introduction to Affordable Special Effects
        Saving Data Online
        The Secret Art of Media Research
        The Transition Timetable
        This Is the Year . . . :
A Roundup of Members’ Goals for 2005
        What’s Better Than Oprah?
    February
        President's Report:
The 10 Most Important Publishing Lessons I’ve Learned
        A Publishing Nightmare
        All About Amazon
        Build a Foreign Rights Revenue Stream Part II:
Getting a Good Deal
        Celebrating Two Board Members’ Contributions
        Don’t Get Burned If You Get Flamed
        Explode Your Profits by Upselling
        Forge a Moral Identity in Business: A Ten-Point Approach
        How to Behave at a Book Fair: Tips on Getting the Most from the Experience
        Is Working with a Distributor Right for You?
        PMA-U and BEA: The Best Parts of the Big Spring Events
        Successful Author Promotions, Grassroots Style
        What Book Clubs Want
        What to Do When Interviews Make You Nervous
        Your Marketing Thermometer
    March
        President's ReportBestseller Status May Take a While
        A New View of Branding
        Anti-Amazon: A Sampling of Critics’ Concerns
        Book Promotion the Right Way
        Help! I’m Being Held Prisoner in My Business: How to Know When It’s Time to Grow
        Is Time Running Out on Public Libraries–and Literature?
        Mission Remembrance: Publishing Personal Stories That Keep History’s Lessons Alive
        No Niche for Me: Confessions of an Unabashed Independent
        Raising Your Site’s Rank: You Don’t Always Have to Pay for Search Engine Results
        Stop the Amazon Pity Party, Already: An Anti-Anti-Amazon Point of View
        Tactics for Managing Your Baker & Taylor Account
        The Brave New World of Google Print
        The Optimism of the Independent Publisher
        The Benefits, and the Fear, of Cookie Technology
        Three Steps for Creating a Special-Sales Plan
        Three Reasons to Keep Coming Back: An Overview of PMA University 2005
    April
        Under the Radar:
A Preview of the New BISG Study of Small and Midsize Publishers
        President's Message
Solo Practitioners of Publishing, We Salute You!
        10 Tips for Seductive Story Angles
        A Sagebrush Solution
        Applauding Amazon: Selected Reports from Publishers Who Are Pleased
        Make Your Meetings Better: An Introduction to the Involvement Edge
        Pitching an Author Event: Tips from Talks with Bookstore Event Coordinators
        Reaching the Library Market
        The PMA Board’s Winter Road Trip
        The First Full-Day PMA-U Program for Midsize Publishers
        The New and Improved Matrix Method for Working Large Trade Shows
        Why Doesn’t My New Edition Pop Up at Amazon? Exploring the Problem and the Potential for a Solution
    May
        DIRECTOR’S DESK - It’s Always Exciting
        Doing Business with Baker & Taylor
        Five Courses You Will Meet at PMA University (with apologies to Mitch Albom)
        In Praise of Our Peculiar Systems; Or, Why Book Retailing Used to Work Better
        ISBN-13 Update: A Report from the Field
        Keys to Better Press Coverage
        Partnership Publishing: A New Model for Independents
        PRESIDENT’S REPORT - Waiting Hopefully, Nervously for a New Title to Get Legs (or Not)
        SAVVY COMPUTING - In Search of Answers
        The B&T Story: "Slowest Payer in Publishing" Speeds Up
        Why I Believe in "Gifting" Books to the World
    June
        Best Practices for the BISAC Subject Headings - Selecting a Book’s Subject Category
        Build an All-Year Publicity Machine
        Decoding the Codes; or, Why and How to Speak the Standard Book-Category Language
        Director's Desk - The Great Do-Over
        Discussion Groups for Publishers
        Husbands and the Art of Selling at Signings
        innovativeKids Goes Toe to Toe with Toys
        President's Message: On Recycling, Rebinding, and More
        Running Your Own Online Discussion Groups
        Selecting a Structure for Your Publishing Company
        Typesetting in Microsoft Word: Part 1. Getting Started
        Use Associate Marketing
    July
        Better Metrics for Crucial Decisions
        BISAC to Provide Free Access to Its Subject Codes
        Changing Lives Is Multnomah’s Main Goal
        DIRECTOR’S DESK: The Great Do-Over, Part 2
        Managing New Technology
        Selling Poetry Door to Door: A Sustained Success Story
        The Cookie Bear Recipe for Target Marketing
        Would You Distribute for a Huge House?
    August
        Director's Desk: How Much Can I—and Should I Charge for My Book?
        Don’t Say This
        Google Print Is a Marketing Plus
        Is It Time to Switch to Open-Source Software?
        Lights. Action. Camera! How to Look Your Best on TV
        Pay-per-Click Book Promotion: Seven Tips for Success
        President's Report: Every Book Has an Audience with Its Own Expectations, and Other Insights from an Editor
        Selling Online: Two Ways to Create Appealing Offers
        The Credit Trap: Printers’ Terms Through a Printer’s Eyes
        Typesetting in Microsoft Word:Part 2. Setting Up Pages
        Up POD Creek Without a Paddle
        Use Your Sell Phone to Increase Sales
        When the Diagnosis Was Autism: Future Horizon's Outreach to Affected Families
        Why and How to Hire a Publicist
        Why Indies Are Selling Used Books
    September
        Creating Titles That Spur Sales
        DIRECTOR’S DESK:
What You Can Do with Awards
        Parlaying a Kind Word into a Major Textbook Sale
        President's Report: About You, What You Like, and What You Want
        The Single Title P&L
        Typesetting in Microsoft Word Part 3. Setting Type
        What We Did Right and What We Did Wrong: A Start-up Story
    October
        DIRECTOR’S DESK: Everything in Perspective
        Distribution Trends and Tactics
        How to Make Marketing Copy More Persuasive
        How Cross-Marketing Helps
        Marketing Fiction: 15 Steps Toward Success
        One Powerful Piece of Paper: How to Create the All-Important Book Flyer
        Outside Help for Your Web Site
        PRESIDENT'S REPORT: Behind the Trade Distribution Decisions
        Selling a Successful Company: How Interweave Engineered Its Acquisition
        Testing Titles - A PMA Roundtable
        The Rise of Urban Fiction
        The Case for a Toll-Free Number
        The Books Cancer Made Me Write
        Typesetting in Microsoft Word: Creating Press-Ready PDFs from Word
        What to Put in Your RFQ
    November
        Blogging and the Law
        Choose Your Best Web Site Setup
        DESIGN DEPARTMENT
The Basic Type Glossary
        DIRECTOR’S DESK
Big Changes
        Glimpsing the Future of Google Print Library
        How to Reach the Education Market: Determining K–12 Market Fit, Market Placement, and Market Appeal
        Introduction to My Accounting System: A CPA Turned Publisher Shares a Find
        INTERNET ADVICE
No Phishing
        Lessons I Learned from Disaster
        PRESIDENT’S REPORT
News on Four Fronts
        Slow-Cooked Sales: The Collectors Press Recipe for Success
        To Write or Not to Write? Own or Not to Own? To Get Paid or Not to Get Paid? These Are the Questions
        What Makes Startups Succeed
    December
        Basic Tax Facts
        BUILDING THE BUSINESS
High Tide Rides High on Making Connections
        Confessions of a Garage Publisher
        DIRECTOR’S DESK
Who Doesn’t Like a Bargain!
        East Meets Midwest: A Publisher’s China Journal
        Four Valuable Titles on Type
        ISBN-13 UPDATE
Find Out Who’s Done What
        PRESIDENT’S REPORT
Bulletins from the Board Meeting
        Putting CIP in Perspective
        SAVVY COMPUTING
Be Smart About Sensitive Email
        Ten Years of Publishing; or How to Get Prematurely Old and Gray
        Testing Your Book in Your Niche Market
        Use Magazines to Stimulate Sales
        What Makes a Title Work: PMA Members Distill Advice from Experience

2004
    January
        Publisher’s Notebook
Review Copies: Your Best ROI
        President’s Report
PMA Board Report
        Director’s Desk
A 10-Step Program for Becoming a Publisher
        Savvy Computing
The Brave New World of Book Buying
        A Word to the Wise on Copyright Extension
        E-Publishing: A Quick Trip Through Its Past, Present, and Probable Future
        Fired Up: How PMA-U Helped Me Build My Business
        In the Beginning: A Hopeful Self-Publisher Reports on the Start-Up Stage
        Marketing to the Military
        Self-fulfillment: Or, the Pleasures–and Some Pains–of Handling Orders In-House
        Steps You Can Take to Save Trees
        What Makes a Guest Great? Tips from Talk Show Pros
        When, Why, and How to Acquire Another Publishing Company
        Yes, You Can Use Microsoft Word to Set Type That Looks Professional
    February
        PRESIDENT’S COLUMN
What PMA’s Standards Statement Can Do for You
        SAVVY COMPUTING
Boosting the Power of Your Word Processor
        Complaining About Babel
        Conversations with Colleagues: A Guide to Online Publishing Lists
        Doubling as a Distributor
        Fulfillment: The Outsourcing Option
        How I Made My Book a One-Day Best-Seller at Amazon.com
        IDEA FILE:
Win—Win Solution for Northern California Publisher
        Investing in Better Bookstore Business: Seven Ways to Buy "Pull"
        Library Tours: How to Set Them Up and What They Can Do for You
        News from the Legal Front by Lloyd Jassin
PMA Joins Book Industry Statement Seeking to Amend the PATRIOT Act
        PMA University Preview: What’s in It for You?
        The Publicity Schedule: What You Need to Know About Lead Times If You Want Your Best Shot at Coverage
        Til Something-or-Other Do Us Part: Guidelines for Happier Business Mergers, Acquisitions, and Roll-Ups
        Web Site 101
    March
        President's Report
The Two Essentials of Successful Selling
        Idea File
Twofers
        Director's Desk
Ignorance Is a Long Way from Bliss
        A New Search Snafu
        Attract Surfers Through Web Forums
        Choosing a Business Structure: What You Need to Know About Your Six Main Options
        Co-Branding Strategies for Instant Visibility
        Eight Reasons to Send a Cover Letter with Your Press Release
        How to Get Great Testimonials for Your Book
        Radio Time Slots: A Quick Analysis of Interview Opportunities
        Self-Publish and Be Damned? Not Always: I Brought Out My Own Book and Beat the Odds
        Selling Your Books to Corporations: Part 1. Target and Prepare Your Pitch
        Spinning the Dogs
        Taking Full Advantage of All Three Amazon Programs
        The Marketing Timeline
        Tomorrow’s Tools for Managing Data
        Tomorrow’s Tools for Managing Data
        Using the BISAC Subject Codes: Q&A from the Book Industry Study Group’s BISAC Subject Codes Committee
    April
        Idea File:POD Plusses
        Idea File: Starting at the Top
        President's Report:
The Spring Status Report, and the Beginning of a Name-Change Conversation
        Creative Fulfillment Solutions
        Defend Yourself Against Your Mouse
        Eight Reasons to Send a Cover Letter with Your Press Release
        Forty Thousand and Growing! A Used-Book Store Symbolizes a Problem for Publishers
        Guidelines for More Powerful Covers
        How to Sell Books to Corporations
Part 2. Making the Deal
        Innovation Is Desperation Turned Inside Out, Or, World’s Fastest Novelist Tells All
        Program Previews: Conversations with Three Key PMA-U Speakers
        Self-Publishers: What’s Your Worth as an Author?
        Tactics for a Better Bottom Line: Pam Art Tells Storey
        The Power of the Outline: How to View It as an Empowering Ally, Rather Than a Constricting Nuisance
    May
         Copywriting Standouts: A Compendium of PMA Members’ Best Lines
         It’s Never Too Early to Learn What It Takes: The Story of a Book by a 4-Year-Old
        PRESIDENT'S MESSAGE
Value the Friendships
        DIRECTOR’S DESK
Listening to Members’ Many Voices
        PUBLISHING PROFILES
A Big Chain’s Small-Press Point Person
        Creating the Power of Buzz
Part 1.: Direct Routes to Readers
        In Search of Truth, on the Internet
        Opportunities After the Radio Appearance
        Planning for the Age of ISBN-13: A BISAC Briefing on How to Manage the Transition
        The High Price of Textbooks: Can Smaller Publishers Help?
        The Biggest Sale I Ever Made
        Trade Distribution Options
    June
        Idea File:
From Students for Students
        Idea File
What Librarians Want
        President's Report
A Paean to PMA: My Farewell Address
         Director's Desk
Kudos, Kudos
        Create a Powerful Press Kit
        Creating the Power of Buzz: Part 2. Bookseller Initiatives
        Danger! Amazon’s Inside the Book Programs Pose Legal Risks for Publishers
        How to Figure Out If Your Mailing Will Make Money Before You Mail
        Pretending to Be Random House
        The Best–and Worst–of Times
        What to Tell Wannabes
        When It Pays to Pay for Research
        Why Independent Publishing Is Not Such a Bad Business and Who Is Likely to Make a Success of It
    July
        DIRECTOR’S DESK
Talking with Our First "Rising Star" Winner
        PRESIDENT’S REPORT
What Goes Around Comes Around
        Idea File:
Promoting to B&N
        Idea File:
Local Businesses Boost Book Sales
        SAVVY COMPUTING
How to Find the Right Web Host
        Advice from Experience on Special Sales
        Am I Glad I Published This Book?
The Mini-Success Story of Are You Sure You Want to Marry That Person?
        Beyond Co-op: Better Ways to Help Booksellers Sell Your Books
        Google Guidance
        How I Tripled Site License Sales in One Year
(All Right, So It Took Six Years)
        New Ways to Get Reader Reviews
        Small and Independent Publishers: An Analysis of Sales Data
        The Phone Pitch
        Who Owns an Interview? Insights into Copyright Cases
    August
        PRESIDENT’S REPORT
Publishing’s Own Survival Show
        Above and Beyond the Press Release:
Taking Book Publicity to New Heights
        Amazon Experiences
A PMA Roundtable
        Getting Permissions
        How I Arranged to Do Business Across the Border
        How Ingram’s New Policy Hurts
        Savvy Computing
Preventing Catastrophes from Data Loss
        Selling to Specialty Stores
        Ten Keys to Feature Coverage
        The View from the Librarian’s Desk
        The Niche as Novelist’s’ Nirvana; Or, Cycling to Success
        When an Agent Wants a Never-ending Deal
        Why News Releases Fail and What to Do About It
    September
        President's Report
How You Found Cash to Start and Grow Your Companies
        Director's Desk
Don’t Just Sign That Contract
        Bringing Out-of-Print Books Back to Life
        Creating Web Sites for Web Surfers
        Eight Tips for Better Relationships with Distributors
        Lessons in Successful Advertising
        Philanthropy Pays Off
        Rights and Special-Markets Sales Can Be Big Contributors to Success
        Supporting and Surviving Your Success
        The Promotion Pieces Match Game: How to Give Each Part of Your Market the Right Material
        The ALA Report
        The Little Things Do Add Up
        The Ping-Pong Marketing Program: Double Your Book’s Life and Income with a Digital Appendix
    October
        Director's Desk
Trade Distribution Program Picks
        First Choose Your Format: Guidelines for an All-important E-book Decision
        Handling Credit-Card Orders Online:
A Paean to PayPal
        Networking: How to Get Past the Myths and Benefit from the Reality
        President's Report
News of Next Year
        Selling On Site:
Reports on What Works, Part 2
        Side-Dooring: The Best Way to Publicize Fiction
        Standards for More Effective Email
        Stop Web Plagiarists from Stealing Your Content
        Taking the "Self" Out of Self-Publishing:
What You Need to Know When You Decide to Publish Other People’s Books
        The 74-Cent Customer Retention Plan
        The Potato Chip Story: Pick the Medium; Package the Message
        The Making of I Wanna Go to Grandma’s House
        Tips on Improving a PR Campaign in Progress
        Your Energy Key to Talk-Show Success
    November
        Director's Desk:
Publishing Lessons Learned the Hard Way
        Don’t Let Your Books Be Late: What the Penalties Are and How to Stay on Schedule
        How to Handle a Furious Customer
        Magazines in the Mix: A Pattern for Profitable Book Publishing
        Major Media Coverage: What It Does—and Doesn’t Do—for Sales
        Making Sense of Optical Storage
        President's Message:
Pardon My Side Trip into the Vast Unknown
        Publicity Building Blocks: Create the Best Campaign for Each Book
        The Author Ingredient: How Writers Add Marketing Power
    December
        President's Message
The Time Is Right for Recycled Paper
        Allworth Does It All with Niches
        Finding Good Partners
        Future-proofing Electronic Files
        Kill POD
        News You Can Use from Frankfurt
        One Worldwide Product Identifier: A Crash Course in Changes to the ISBN
        Prevent Spam Filters from Blocking Legitimate Email
        Terms for Returns

2003
    January
        Publishing Profiles
Dominique Raccah Credits Authors for Sourcebooks’ Success
        Savvy Computing
Dressing Up a Web Site Without Overdressing It
        Director's Desk:
Surveys, White Papers & Other Reports
        Sales Synergy
Invisible Elements in the Product Mix for Kids
        President's Column:
PMA Board Status Report & Action Agenda
        10 Tips for Leaving Effective Voice Mail Messages for the Media
        A Low-Cost Tool for Assessing New Books
        A Publisher’s Cash Management Plan: Part 4–Managing Your Inventory
        Books Build the Business
        Books You Should Not Publish
(With Examples to Improve Your Acquisitions)
        On Used-Book Sales
        Taxes 101: Basic Guidelines for Self-Publishing Beginners, Part I
        The Product-a-Year Strategy for Success
        Yes, You Can Sell Self-Published Fiction!
    February
        President's Column:
A Better Way to Acquire New Books?
        Savvy Computing:
Are You a Pirate?
        Fair Use of Trademarks
        Give Books Away
        Helping Kids with Health Problems
        Honey, Let’s Publish the Book
        Lessons All Business Communicators Can Learn from Nonprofit Public Relations
        Making Common Cause with McDonald’s: The amazing story of our first book
        One-on-One Presentations, Stage Three
        Selling in the Business Market: 11 Publishers Share Their Stories
        Spur Book Sales with E-Mail Newsletters
        Step-by-Step Targeting Techniques
        The Perils of Radio Promo: A True Tale of Terror
        What "Marketing" Means
    March
        Director's Desk:
Who’s a Publisher?
        3 Reasons Everyone Should Go to PMA-U in LA
        A Publisher’s Cash Management Plan
Part 5–Risk Management
        Building on Experience; Capitalizing on luck
        Building Your Publishing Program:
A Step-by-Step Guide
        Don’t Skip the Title Research
        How to Start Selling Foreign Rights
        Lessons from a Book-Signing Disaster
        Onward from Unschooling: Our Niche within a Niche within a Niche
        Savvy Computing
Getting Rid of Spam
        Taming the Data Tiger
        Who Do You Want at Your Site?
    April
        Director's DeskAt What Cost? or Does It Pay to Ignore Ingram?
        7 Steps Toward Highly-Effective Web Sites, Part 1
        Fighting Surf Wars
        Forecasting, or How to Mine Your Own Business
        If At First You Don’t Succeed, and Also If You Do: A PMA Roundtable on Lessons Start-Ups Learn
        Jan Nathan: Getting to Know PMA’s Chief
        My Life & Hard Times on the Prepress Learning Curve
        My Banned Book Story or I’ll be coming ’round the mountain no matter what
        Selling the States Their Own Stories
        What’s Hot at the 2003 PMA University
        Who’s Really a Publisher?
    May
        President’s Column:
No More Publisher Victims!
        Director’s Desk:
The Cost and Changing Face of Doing Business
        7 Steps Toward Highly-Effective Web Sites, Part 2
        A Quick Tour of New Ingram Options
Part 1: For Publishers Established as Ingram Vendors
        Captivating Customers with Well-Crafted Back Cover Copy: Part I: Nonfiction Titles
        Follow That Model
        Foreign Rights Management After the Deal: How to Make Sure You Get What They Promised
        Inside Education:
A PMA Publishers Sampler
        Join the Fight to Protect Freedom to Read
        Serving Social Goals with a Mix of Media
    June
        President’s Column:
The New Book Thrill
        Exit Strategies: Make the Beat Go on Even After You’re Gone
        Offset vs. Digital Printing:
What You Need to Know about the Differences
        Passion Centers as Profit Centers
        PMA - Celebrating 20!
A Short History of What Happened When
        Retirement Plans for the Self-Employed
        Savvy Computing
Should You Upgrade Your Software?
        Succeeding through Spin-offs
        Ten Steps’ Best Steppingstones to Success
        The Tao of Small:
70,000-Odd Small Publishers Might Be Wagging the Publishing Dog
        Thinking Like a Producer: A Strategy for Making It in the Media
    July
        President’s Column:
PMA University & The Ben Franklin Awards
        Director's Desk:
Some Warnings on Contracts & Industry Agreements
        A New Pathway to Library Promotion:
The Authors@YourLibrary Opportunity
        A POD Case History:
The Nitty-Gritty of Costs and Sales Channels
        A Tale of Two Books
        Advice about Agents
        Affiliates Hit Big Anniversary Years
        Growing the Business
Big Game Means Big Gains
        Make the Media Happy to Hear from You:
Part I: Pointers on Using and Abusing E-Mail News Releases
        Protecting Your Domain Name
        Publishing with Passion–and with Pictures
        Quick, Easy Ways to Construct Your Talk
        Savvy Computing
Learning the Lingo of the Electronic Age
        Super Marketing with Electronic Minicourses
        What Worked: The Anatomy of Hatha Yoga Story
        Word Without End?

    August
        President’s Column :
Meeting the Needs of the Moment
        Director's DeskMy Take on E-Books
        Affordable Market Research for Niche Publishers
        How to Succeed Synergistically
        How to Build Your Own Media List of E-mail Addresses
        Looking Back on — and Forward from — PMA-U
        Memorable Metaphors and Phonetic Echoes: The Secrets to Titles that Sell
        Page Design 101
        Search the Web Like a Pro
        The Perils of Pricing
    September
        Director's Desk:
On Benefits and Bankruptcies
        Books that Keep Selling and Selling
        Captivating Customers with Well-Crafted Cover Copy
Part II: Fiction Titles
        Director’s Desk:
How Do I Know
        Getting Your Books to the "Tipping Point"
        How to Practice for Radio Interviews
        How to Compete in the College Textbook Market
        Marketing with Postcards
        Now We Are Engaged in a Great War:
Publishers and the Patriot Act
        Publishing Novels: Why I Like My Way
        Starting the Sales Flow on a Shoestring Budget
    October
        President's Report:
Plans & Projects for the Year Ahead
        Director's Desk:
On Benefits and Bankruptcies
        Savvy Computing
Signs of an Impending Hard Disk Crash
        An e-Book Odyssey:
What I Learned When I Published My Own First Novel
        How to Make Good with a Bad Interviewer
        Interview with an Entrepreneur:
My Talk with Maia Haag
        On a Mission of Courage, Comfort and Joy:
A Success Story about a Book for Women with Breast Cancer
        Special Sales Strategies
        The 10 Most Common E-Book Design Mistakes
        The 10 Most Common E-Book Design Mistakes
        The Ripple Effect: Sell Books by "Throwing Rocks"
        Time to Reconsider BEA?: An Open Letter to Reed Exhibitions
        Using Bacon’s MediaSource for Publicity Contacts
    November
        President’s Column:
More Power, More Press for Independent Publishers
        Savvy Computing
Don't Become a Victim of Identity Theft
        New Technology:
RFID: Are These New Tracking Tags the Next Big Thing?
        About Collaboration Contracts
        Birth of a Book Fair Pro:
How I Got Lucky and Smart at My First Convention
        Breeds Apart: The Writer’s Way, the Publisher
        Cash Management Questions That Will Help You Save Time and Boost Profits
        Director’s Desk
        Jenny's Digital Book Nook:
A Prediction Disguised as a Story
        My Race with SeaBiscuit:
The True Tale of a Tie-In
        Seven Important Things I’ve Learned About Self-Publishing
        The PMA Trade Distribution Program: Taking Stock After 15 Years
        The Matrix Method for Working Large Trade Shows
        What Makes Publicity Work:
An Expert Who Learned from Experience Tells All
    December
        President’s Column:
Designing Your Publishing Program
        Savvy Computing:
Arming Yourself in the Virus War
        Director’s Desk:
Amazon, Frankfurt, and the Ben Franklin Awards
        Bring Your Frankfurt Experience to Fruition
        Every 1,000-Watt Station Can Help: A Strategy for Today’s Talk Radio Scene
        Introducing PALA
        Open Wider: A Success Story About Broadening a Tiny Niche
        The Essential Index
        The Information Treasure Trove
        Tips for Self-Publishing Poets
        What to Know Before You Buy a List
        When You Want to Outsource Fulfillment

2002
    January
        Savvy Computing - When there's a Need for Speed
        Dare to Dream - Berrett-Koehler Aims to Transform Work
        President's Column:
The Organic Approach Bears Fruit
        Director's Desk:
Daring Dreams
        Almost Famous. Publishing Beginner Style
        De-Bunking the Myths of Author-Initiated Publishing
        For Big-Timers: The Pros and Cons of Using Asian Printers
        Getting Ready to Print
        How to Expand Your Offerings
        How to Sell to Hollywood
        Succeeding with Bite-Size Science
        Who's Afraid of a Terrorism Title
        Why I Love Direct Mail
    February
        President's Message:
Pricing Problems and Possibilities
        A Fair, Some Firsts & More
        Balancing Copyright & Free-Speech Interests in the Courts: Signals from The Wind Done Gone Case
        Bravely Telling Kids about Abuse
        Branding + Word of Mouth = Profits
        Gathering Testimonials
        PMA's Dispute Resolution Procedure Helps Its Members
        Prophesying the Future of Digital Technology
        Sleeping Bear Press: The House a Lost Golf Book Launched
        Special Sales: Divide & Conquer
        Steering Readers Through Your Book
        Three Ways to Multiply Sales
    March
         Savvy Computing
Easing the Move from Old Computer to New
        Design Department :
How to Hold Readers
        A Quick Fix on Sales Options
        Healthy Sales through the Healthcare Industry
        How to Create & Produce Your Own Promotional Postcards
        Making the Most of Your Ghost Experience
        Marketing Provisions in Book Contracts
        Selling Foreign-Language Rights
        The Gift that Keeps on Giving:
A report on a first journey through PMA U
        The Top 10 Tips for Booth Etiquette
Or How to Shower, Smile & Share
        The Ingredients for Success with a Book for Busy Cooks
        The Essential Components of a Media Kit
    April
        President's Column:
So Big
        Authors Behaving Badly
        Beat the Dream Smashers: A Pre-BEA Pep Talk
        Choosing the Best Type of Printing for Your Book
        Donations Can Help You Too
        Fashion Your Book to Match the Others in Its Field
        Increasing Sales at Book-Signings
        New Unfair Competition?
        Profiting from the Past
        The Subject Headings that Help You Sell Books
        The New Technology Timetable
        The Buck Starts Here
        This Way Through the Bowker Info Maze
        Troubles with Rights Transfers
        Verdicts on the Latest & Greatest Technology
    May
        Directors Desk:
What Can I Expect
        A Three-Book Basic Design Library
        Be Grateful for a Bad Review
        Don't Run Afoul of Fair Use: Guidelines on Quoting &Copying
        Envision Events to Sell More Books
        How to Promote through Public Speaking
        Opening a Large New Market for Your Books:
The PMA Corporate & Institutions Brochure Mailing
        The Economics of eBooks:
What You Save, What You Stand to Gain
        The Accidental Publisher
        The Perils of the Book-as-Baby Syndrome
    June
        Director's Desk:
Book Sales Figures Today & Tomorrow
        President's Column:
Why I’m High on Helping Each Other
        A Sales Tax Primer for U.S. Publishers
        Defamation Dangers
        Distributors: An Overview
        Distribution Contracts: Steps to Take to Protect Your Inventory
        How to Create Great Book Brochures
Part 1: Planning and Pre-Press
        Marketing on a Shoestring Budget
        Niche Marketing to Schools
        The Realities of Distribution
        The Story Behind the Story of Himalayan Dhaba
    July
        Director's Desk
Welcome New PMA Board and President
        A Frankfurt Diary
        A Print-on-Demand to Print-on-Paper Success Story
        Beware of the Blurb!
        Bulk E-mail Doesn’t Have to Be Spam
        How to Set a Price
        How to Create Great Book Brochures
Part 2: Get the Most from the Printing Process
        John Huenefeld: Helping Mid-sized Firms Prosper
        Resolving Publishing Disputes Outside the Courtroom
        Tales from the Troubled-Woman Niche
        The Kaizen of Catalog Marketing
        The Pitch that Launched The Sleepy Little Star
        The "Write" Way to Get Free Publicity:
Get Your Title the Attention It Deserves
    August
        President's Column
PMA at 20: Moving Forward Together
        Director's Desk
"60 Minutes" Covers Two PMA Members
        4 x 4 Marketing
        A Book Review Site to Use & to Love
        A Tried & True Radio Talk-Show System
        Catching the Wave Ahead of the Pack
        Creating a Statewide Community in the Publishing Arts
        First Amendment Activities Update
        In the Fullness of Time
        It’s a Dog’s Life: Media Hound’s Publisher Tells All
        Marketing "Crazy" Like a Fox: A Prize Winner’s Method
        People Who Love Their Computers Too Much
        Signing at the Waldenbooks
        Stay in One Field and Own It
        The Used-Book Threat to New Book Sales & Royalties
        What to Pay for Printing,
or Would You Rather Have 5,000 copies for $9,000 or for $23,000?
    September
        Director's Desk:
A Thriving Independent Bookstore in a Shrinking World
        President's Message:
The Latest Status Report & Action Agenda
        Branding: A Publisher’s Riff
        Finding Valuable Info on the Internet
        Getting Over Overwhelm
        Hire a Proofreader
        I Paid the Penalty in the Galleys Game
        Important Issues for Children's Book Publishers
        Making Money on the Web Today
        My All-time Top 10 Tips
        Success with a Snowman
        Talk Show Traps: How to Handle the Tough Questions
        The Basics of Marketing to Borders
    October
        "Changed Market Conditions" Clause to the Rescue
        President's Column:
The Distribution Challenge
        Director's Desk:
Your Most Pressing Problems
        A Publisher’s Cash Management Plan:
Part 1–Managing Your Cash Flow
        Author Visits to Schools:
Prime Support for the Children's Book Publishing Habit
        Peter Workman: Trying to Do Something Very Good
        The Who, What, Why & How of Library Marketing
        TV or Not TV
    November
        A Maryland Farm Girl Makes Good
        Director's Desk:
Stats You Can Use to Grow
        12 Tips for More Powerful One-on-One Sales Presentations
        A Publisher’s Cash Management Plan: Part 2–Managing Your Accounts Receivable
        Category Management at Borders
        Censorship: An Overview of What Government, Libraries, and Schools Can–and Can’t–Suppress
        How to Create & Use PDF Files
        Make Your Book Worth the Money
        Maximize Your Book’s Potential by Asking–and Answering–the Right Questions
        Strategic Distribution Decisions
        The Rewards of Awards
        The Controversial Move from Free to Fee in Online Publishing
        The Core-Message Key to Media Coverage
    December
        "Stage-Two" Tips for More Powerful One-On-One Presentations<
        Director's Desk: Ask the Experts… You!
        President's Column:
Setting Your Publishing Goals
        A Publisher’s Cash Management Plan:
Part 3–Bridging the Cash Gap with Asset-Based Lending
        Access to a Business Owners Policy
        Book Clubs: To Sell or Not to Sell
        Celebrity Endorsements
        Process & Performance at Borders
        Publishing Tips Your Consultant Might Not Have Given You
        Reducing Returns
        Rejecting Manuscripts the Helpful Way
        Sales Synergy:
What Readers Also Want
        Untangling the Commission Confusion:
An Interview with Jeff Peterson, Advantage Director at Amazon
        Writing for the Web: 10 Guidelines for Strengthening Your Site’s Copy
    September
        How to Build Your Best Business Plan: A Step-by-Step Guide

2001
    January
        12 Ways to Save Money as a Writer & Publisher
        15 Tips for Successful Relationships with Copyedit
        15 Magic Words to Make Sure Your Press Release Gets Published
        A New Look ... An Old Theme
        An Update on the PMA/IPG Trade Distribution Progra
        Cyber-Publishing-The Future Is Now
        Developing an Exit Strategy:Start the Race wit
        Distribute Your Books Down Under
        E-Rights: Tasini Revisited
        Finding the Best, and Most Popular, Web Sites
        Finally, Legal Insurance that May Be Just What You
        Finding a Good Computer Chair Isn't a Seat of the
        Getting Productive with Software Utilities
        Have Book, Will Travel: 8 Essentials for Author T
        Instant Messaging for Instant Communications
        Is ePublishing for You? A Q&A on This New Frontier
        Kirsch's Publishing Law Update "Fair Use" in A
        MasterCard Marketing Opportunity for Merchants
        Necessity Is a Mother Part I—Becoming a Fiction
        On-Demand Printing Contract Provisions
        Our Hats Are Off To...
        President's Message Let's Work Together
        Pricing for Profit
        Publish and Follow Your Dreams
        Six Fatal Marketing Mistakes, Part II
        Take the Junk Out of Direct Mail
        The New Trends
        The Book's Alive and Well, Thank You
        The State of the Association in 2000
        What It’s All About
        Which Hat Do I Wear?
    February
        Cannibalization or a Free Lunch? Syndication & the
        Domain Name Disputes: An Update
        Good Guys Write (& Edit) Best
        How to Contract with a Book Indexer, Part 1
        Personal Computing - Building a Better Mouse
        Seasoned Life Lessons & Self-Publishing Tips
    March
        A Day in the Life of a Self-Published Children’s Book Author
        A Sample Marketing Plan
        An Ides of March Launch
        Book Cover Desperado
        ComputerSavvy: Buying & Selling on the Internet Without Cash
        Day-long e-Book Seminars & Awards Presentation
        How to Contract with a Book Indexer, Part 2: Negotiating the Fee & Scheduling
        One Size Doesn’t Fit All
        Tips for More Powerful One-On-One Presentations
Stage Four: The Close
    April
        Computer Savvy: Memory Lights the Corners of Your PC
        How Does a Self-Published Book Get On a Bestseller List?
        How to Contract with a Book Indexer, Part 3: Give the Indexer a Fighting Chance
        Instant Messaging for Instant Communications
        Keeping "Kalm" on New Passages
        Napster and "Fair Use"
        What Do You Want to Be When You Grow Up? An Author or a Publisher?
    May
        9 Tips for Increasing the Odds of Your Success in a Small Business
        Boost Your Book Sales through Point-of-Purchase Displays
        Don't Just Do Something, Stand There
        How I Learned to Love the Cliche & Got Reviewed
        Incorporation or LLC?
        Publishers: Motivate Your Authors to Book Themselves on Talk Shows!
        Relieving "Backache" 7 Ways to Get the Reader from Back Cover to Cash Register
        The Artistry of Creating a Bestseller
        Ward Off Internet Legal Woes
        Where Have the Readers Gone?
    June
        ComputerSavvy The Battle for Your Eyeballs
        Don't Pour Money Down These Drains
        How to Maximize Sales at Amazon
        Submitting My New Book to Me
        The Power of PMA Co-Op Mailing Programs
        Think 13: Here Comes the New ISBN!
        Trade Publishing Subsidiary Rights
    July
        6 Tips on Getting Comfortable Talking about Your Book
        Achieving More with Author Questionnaires
        Big Houses, Good Deals?
        Blind-Sided by Amazon
        Boosting Sales at Bookstore Events: The Tattered Cover'ss Recipe for Success
        Creating Series & Brands That Keep Selling
        Dealing with Hate on the Internet
        New Rules for Planning
        Publishing University/BEA 2001 Recap Plus Ingram's New Publisher Policy
        Small Press Selection: The Top 10
        The Elder Rage Success Saga
        What Makes Barnes & Noble Decide to Buy a Book?
    August
        President's Column:
The Return of Returns
        Director's Desk:
What a Difference a Cover Makes
        5 Tips for Knocking 'Em Dead at Your Book Readings
        A Tricky Decision: Upgrading Your Operating System
        Assessing the Internet as a Publicity Tool
        Benefit from Strategic Thinking
        How We Succeeded with How to Behave:
A first-time publisher's book reaches the half-million mark
        Out of Print Provisions in Book Contracts
        Paul and Julie's Amazing Adventure Or How We Got on the Today Show
        Profit from Paying Your Kids
        Reduce Telephone Hangups; Increase Complete Orders
        Seasonal Trade Book Catalogs: The What, How, Who, When–and Why
        Starting Over: The Truths Disaster Teaches
        The Tubesing Six-Part System or Marketing in Any Number of Niches
        Turning the Pages Online
    September
        President's Column:
Loving Books
        A Familiar Field Sprouts New Businesses
        A Portuguese Plymouth Rock Celebration
        Pointers from the House that Beanbags Built
        Twelve Savvy Secrets of Online Direct Response Marketing
        What Every Publisher Needs to Know to Acquire Book Rights in the Digital Age: Lessons from Tasini and Rosetta
    October
        Clinton's Folly:
        Defending Your Right to Speak Freely
        Defining Libel in Fiction
        Dressing a Book for Success
        e-Rights Update
        Making the Most of Awards
        The End of the Free-Lunch Era?
        The Top 10 Ways to Market & Sell Your Books Online
        This Is a Love Story
    November
        Can the Internet Be Trusted?
        Director’s Desk: Retailers’ Measuring Rods for Books
        How to Get Fiction Writers on Talk Shows
        How to Build Profits with Your Backlist
        Making Your Own Breaks
        President's Message: Notes from the Distribution Discussion
        Raising Money to Publish Books
        Tapping the Educational Market
    December
        Avoiding Author Contract Conflict
        Holiday Wishes &Holiday Gifts
        Introducing ONIX: Why & How to Start Using a Powerful New Publishing Tool
        New Media &Disasters
        POD Q & A
        Presidents Letter: Confronting Some New Realities
        Pricing for Profit
        Sense and Seussability: How the Grinch and the Cat Brought Us Money and Fame
        Steer Clear of Printing Problems with Documents You Create on Your Computer
        The Amazing Adventures of Isabella Bird
        The Making of a Christmas Bestseller
        The Pleasing Readers Process
        The Niche on The Rock
        Wondering What to Write About? What to Publish? Still Plenty of Great Ideas Out There

2000
    March
        23 Things to Do for Small Press Month
        Acquiring Publisher's Insurance
        Best Campaign I Ever Wrote
        Book Printing Just Got Cheaper
        Bridging the Digital Divide
        Computing from the Web
        Considering Buying a Mailing List? Here's What You'll Need to Know
        It's Time for Some Contest Changes
        Looking Beyond the Cover Design of Your Book
        Monitoring the Latest in Computer Screens
        The Little Book That Could
        The Rest of the Story
        The Alternative Press
    April
        Bigger Stakes (And a Bigger Stick) for Publishers Who Sue Copyright Infringers
        Cyber-Publishing-The Future Is Now
        Domain Names & Trademarks
        Exploring the Problem
        Have You Looked at Your Web Site Lately?
        Internet Philosophies Reveal Net Attitudes
        Make Your BEA Exhibit a Success
        My View: Why You Should Attend PMA University
        New Directions in the Role of Printing in Publishing
        Notes for the Perfect Book Tour
        PCs Can Be Hazardous to Your Health
        The Amazon.com Market Model
    May
        Book Publishing's "Iron Triangle": Recognizing How the Media Downplays Books from Small Publishers
        Book Marketing Wizardry: Fundamentals of a Successful Marketing Plan
        Covering All the Bases: A Promotion Checklist for Your New Book
        Dreams + Action = Reality
        Free Publicity: E-Mail Promotion Via the Internet
        Simple Ways to Make Your Book a Best-Seller Online
        Software for the Publishing Office: Finding the Product that Fits Your Needs
        There Are Enough Hours in a Day If You Know How to Work It!
        What Will Be Your Next Operating System?
        Writing Books @ the Speed of Thought
    June
        BF Judges and; We Thank You
        Cyber-Publishing:The Future Is Now
        Educational Publisher Capitalizes on Copyright Violations
        Richard Harris Becomes New Mexico Book Association President
        The Children's Online Privacy Protection Act
        The London Book Fair: Another Lesson
        The State of the Association in 2000
        What's in a Name? 10+ Tried and True Formulas for Title Success
    July
        Finding a Good Computer Chair
        Our Hats Are Off To...
        President's Message: Let's Work Together
        Take the Junk Out of Direct Mail
    August
        15 Tips for Successful Relationships with Copyeditors
        Developing an Exit Strategy: Start the Race with the Finish Line in Sight
        Is ePublishing for You?A Q& A on this "Brave New Format"
        Kirsch's Publishing Law Update:
        Necessity Is a Mother: Becoming a Fiction Writer
        The New Trends
        What is a "Standard" Royalty?
        Which Hat Do I Wear?
    September
        Let's Explore ePublishing Together
    October
        Julia, Jimi & Cybersquatting
        Making It Safer to Shop Online
        Publishing with Confidence
        Stop and Pick the Roses:
        The New, New Thing
    November
        Be Smart When Sending E-mail
        Do You Want to Increase Your Sales?
        Helping Each Other To Achieve and Succeed.
        Illiteracy:
        Regional Booksellers' Show
        Right of Publicity:
        The Internet: A Self-Publisher's Best Friend
    December
        Advertising Your Books for Free
        An Author's 10 Commandments of Library Presentations
        Book Sense & The "Advance Access" Program
        Books in Hollywood
        Developing an Exit Strategy: Start the Race with the Finish Line in Sight - Part II
        Expand Your Line (and Your Revenues) With "Back-End" Products
        I Did It, You Can Too! 12 Tips for Independent Publishers
        Merchandising Your Books at Events for Bigger Profits
        Mousetraps & Marketing
        Success Factors to Help Your New Business Succeed
        Thinking Inside the Box

1999
    January
        E-Rights: A New World for Authors & Publishers
        Personal Computing: The Need for Speed on the Internet
        Publicity on a Shoestring
        Resolution Now-Payments Later
        The Most Powerful Fiction Technique for the Nonfiction Writer
        The 23 Best Lines In Marketing
    February
        Getting on Oprah Good, Bad, or Indifferent (Reprinted from the PMA-L Listserv, courtesy of Rogak)
        How Net Marketing Is Like Traditional DM
        PMA's Commitment to Free Speech: First Amendment Highlights from the Past Year
        The 16 Biggest Myths in Marketing
        Trademark Law: An Overview
        Why Do You Publish?
    March
        ...and Last But Not Least: Fact Checking
        Controlling the Costs of Self-Publishing
        Get Your Words' Worth
        New Rules for Using Public Domain Materials
        Personal Computing: Stuck? Consider a Computer User Group
        Personal Computing: Linux May Give Windows Some Competition
        Promoting Your Web Presence
        Publishers: Do You Know Your FQ?
        Should I Publish This Book?
        The Power & Cost of Publicity
        Why Your Business MUST Make Use of the Internet
    April
        Bard Press Publishes Award-Winning Business Books That Outsell the Competition
        How To Buy a Great Mailing List!
        Publishers:Do You Know Your MQ?
        Returns - The Publisher's Responsibility
        Selling to the Generations
        The Cover Artist/Illustrator Contract
        The Rest of Us Independent Publishers Survey
        The Hartford and Argo Insurance Brokers (Program endorsed by PMA)
        Tips for a Stress-Free Trade Show
        Tips for a Stress-Free Trade Show
    May
        A Tête-à-Tête on Computer-to-Plate
        Do Your Homework
        Does a Modern Publishing Business Really Need ERP or SAP?
        Don't Forget the College Market
        Internet Mailing Lists Offer Targeted Discussions
        Out-of-Print Clauses in the Print-on-Demand Era
        The Debut of PiiGS in Windows
        Think Like a Producer to Create the Best Media Kit
        Why Your Business MUST Make Use of the Internet
        Worried about Sending Your Book to a Overseas Printer?
    June
        From The Trenches
        How to Teach a Computer Novice
        If I May Beg to Differ: A Response on the Returns Issue
        No Free Launch: Publicity Firms & Their Fees
        Tap the Combined Power of 900+ Independent Bookstores
        The Dollars & Sense of Direct Mail Advertising for Publishers
        The Perils of Publishing about Private Persons
        The Book Expo Experience
        What Can I Expect?
    July
        Are Your Invoices Legally Sufficient?
        First Amendment Takes a Hit in Paladin Press Case
        How to Hire a Web Consultant
        PMA Unveils New Dispute-Resolution Program
        The Sonny Bono Copyright Term Extension Act
        The "Rest of Us" Are Doing Well
        The News at PMA
        Tips for Successful Radio Interviews
        To Tour or Not to Tour
    August
        Establishing a Digital Publishing Enterprise:How Advances in Technology Can Help You Succeed
        Estimating Your Sales Volume
        How Many Should I Print?
        Stats & Strategies
        The Latest from ABA's Book Sense Program
        The New Digital
        Words for the Wise: Writing for the Web
    September
        The Wisdom of Successful Publishers
    October
        Personal Computing
        Sell It Again, Sam:
        Support Your Affiliates
        The State of the Association
        The Cost of Employee Turnover
    November
        An Industry Divided
        Ecommerce Offers Publishers a World of Options
        Kirsch's Publishing Law Update
        Observations from a Trade Show
        Other Sources of Computer News
        Picking Your "Expert"
        Pointers for Phone Interviews with the Media
        Print-On-Demand Tradeoffs
        Tips for Performing on Television
    December
        Click, and You Shall Find
        Giving Up Your Rights
        Publishing's Three Rs: Reviews, Returns, Rethinking
        Structure: The Roadmap of a Good Non-Fiction Book
        The Perils of a Foreign Rights Deal
        The Joy of Awards
        The Promise and Pitfalls of E-mail Newsletters

1998
    January
        Book Club Clauses in Publishing Contracts
        Building a Winning Relationship with Your Distributor: Part III
        Discount Creep
        Is the Mac Still a Good Buy Today?
        One Journalist's Adventure into Self Publishing
        Three Cardinal Rules of the Book Business
        Tips to Start 1998!
        What Every Publisher Should Know About Publisher's Liability Insurance
        Why I Write
    February
        Book Signings: What They Are and Are Not
        Book Plagiarism in the UK. Has It Happened to You?
        Creating a Unique Press Kit
        Do You Need a Website? (Answer: Yes!)
        How to Waste Time & Money in Publishing
        Is Your Author Communicating?
        Personal Computing -- Flaming May Get You in a Hot Spot
        Self-Publishing: One Journalist's Adventure
        Writing Fiction That Sells Part One - Developing a Compelling Plot
    March
        A Business Plan
        Authors as Publishers: My Story
        Foreign Publishing Deals and the European Common Market
        Personal Computing: Where Should You Buy Your Next PC?
        The Size of Our Market
        What Color Is Publishing?
        Writing Fiction That Sells Part Two - Revision/Editing/Criticism
        You're On!: Handling Television Appearances Effectively
    April
        Do You Have Disability Insurance?
        Editorial: The Next Frontier
        Editing Your Index: A Guide for Project Managers
        Getting Realistic about Cable Modems
        Marketing by the Seat of Our Pants
        Who Buys Publishing Companies And What Do They Pay?
        Why You Should Attend Trade Shows
        Why I Write
    May
        And the Winners Are
        Beware When Buying from Computer Superstores
        Color Your Way to a Best-Seller
        Hiring a Freelance vs. an In-House Publicist
        Keep the Cash Flowing: Publisher Strategies for Financial Stability
        Make Rejection Work for You
        The 18 Habits of Successful Independent Publishers Press
        What You Need to Know about Insuring Your "In Home" Business, But Were Too Busy to Ask
    July
        Adobe's Portable Document Format: The Document Standard for Publishing's Future
        Book-Buying Habits & Returns
        Computer Viruses: How Serious a Threat?
        Defining Your Copyediting Needs
        Multiply Your Promotional Impact
        The Agency Agreement
    August
        Avoid Getting
        Fair Use
        New Opportunities for PMA Members
        Phantoms of the Market
        Returns and the Book Industry
        Subsidiary Rights: Acquisition & Licensing
        The Secrets of Joe Sugarman Revealed: A Review of Three New Marketing Books
        The New Face of Distribution
    September
        "Thought Full" Marketing to Attract & Keep Bookstore Customers
        A Report from BEA & Publishing University
        Getting Picked Up by the Chains
        Is the PC Dead?
        Lessons I've Learned
        Personal Computing
        Practice Makes Permanent
        The Joy of Editing
        Writers Are from Saturn, Publishers Are from Pluto (or you pick the planets)
    October
        10 Tips on Managing One-Shot Wonders
        Fall & the Shows
        How to Select and Work with a Book Printer
        Personal ComputingFaxing in the Ageof the Internet
        Publisher's Liability Insurance
        The PMA Parishes Program
        The Need for Vision
    November

        Creating a Simple Custom Style Guide
        Fictional Characters & the Law
        Octoberfest Takes on New Meaning
        The Hit Man Case May Limit Free Speech Rights
        The Joy of
        The Joy of the Frankfurt Book Fair
    December
        An Update on PMA's Trade Distribution Program
        Does a Modern Publishing Business Really Need ERP or SAP? An Answer from High-Tech Publisher O'Reilly & Associates
        Internet Publishing & Its Impact on Our Industry
        Is The Sky Falling?
        PCs & the Productivity Paradox
        Promote Your Appearances

1997
    January
        Haben Sie Sales Leads im Frankfurt, Bitte?
        11 Essential Things to Know Before You Go on the Radio
        Apples and Oranges: An Analysis and Comparison of Distribution Agreements
        New PMA Board Member Appointed
        Sample Publicity Worksheet
        Working with Authors
    February
        Credit Card Software Review: A Look at PC Authorize and IC Verify
        Introducing Nancy & Don Tubesing Whole Person Associates/Pfeifer-Hamilton Publishers
        Publishers Weekly Meeting of Independent Press Distributors
        Reducing the (Perceived) Price with Coupons, Rebates & Discounts
        The Publishing Audit
        The Challenge of Publishing On Demand
    March
        A Journey Down the Amazon.com River
        Libraries -- The "Perfect" Customer
        Small Press Week: March 24-30, 1997
        The Interview From Hell!
        Thoughts on Distributor Contracts
        What Should Things Cost?
    April
        "We Tried Direct Mail and it Didn't Work!"
        Advice for the Accounting Impaired
        Going Online at PMA
        Ideas on Individual Book Fulfillment
        Personal Observations about the PMA Listserv (Why You Should Be a Part of This Forum)
        What Can I Do About Marketing?
        Work for Hire" Agreements
    May
        Confessions of a Small-Town Publisher
        Five Tips for Improving Your Business
        Getting Your Press Release into Print
        How to Hire an Indexer
        Notes from the Frankfurt Book Fair, Part II
        What about the Internet?
    June
        Publishers and the Internet: Using Technology Well
        Q&A
        The High Cost of Meetings
        The Interview Release
        What Should Be Published?
        What Would You Do Differently?
    July
        BookExpo America 1997
        Information on the Internet Often Bears a Double Check
        Ingram Offer to PMA Members
        Making TED (The Editing Decision) in 1998
        SPAWNing Opportunities
    August
        A Sample Marketing Plan
        Foreign Rights -- Found Money
        Personal Computing: Frustrated PC Owners Have Valid Complaints - Computers Stink.
        Put a Little Variety in Your Life: Try Publishing Fiction
        Star Power: Building Value into Your Titles and Company
        The Problems with "Old" Publishing Contracts
    October
        Advertising & Repetition
        Electronic Publishing and the Potential Loss of First Serial Rights
        For PCs, a Little Maintenance Goes a Long Way
        For PCs, a Little Maintenance Goes a Long Way
        Greg Godek's Top 14 Tips for Talk Shows
        PMA's Trade Distribution Program
        Sharing Success & New PMA Programs
        The 10 Most Common Mistakes Manufacturers Make
        Watch for Problems that CauseDelays at the Printer
    November
        A New Look ... An Old Theme
        Building a Winning Relationship with Your Distributor
        Changing Problems into Opportunities:
        Handling Unsolicted Material
        Regional Booksellers' Shows
    December
        Building a Winning Relationship with Your Distributor: Realistic Expectations; Recognizing When Things Are Going Wrong
        Content
        PMA-Sponsored Survey Profiles Small Independent Publishers: Results Provide Fascinating Insight Into Industry
        Thirty+ Things to Put on Your Website to Build Word of Mouth

1996
    May
        Applied Forecasting
        Eight Rules for
        Electronic Rights
        Returns Again . . . And Possible Solutions
        The Tree-Free Alternative
    June
        Building an Off-Line Web:
        Into the Legalese Thicket:
        Listening for Profit
        Millions of Dollars of Sub-Rights Money Now Available
        When Do Copyrights Expire?
        Work For Hire Revisited
    July
        Dealing with Agents and Lawyers in Book/Author Acquisitions:
        Royalty Calculations in Book Contracts
    August
        ABA/PMA, Chicago 1996:
        Chicken Soup Authors Win Award, Share Publicity Tips
        The Seven Best Books on Publishing Law and Book Contracts:
        What Causes a Bestseller
    September
        Ingram Returns - Why Do They Happen?
        Perspectives: Jake Baker and Internet Threats
        Rules of Thumb in Pricing and Profitability
        Should Your Company Make a CD-ROM?
    October
        Fourteen Permissions Caveats, Curveballs and Nasty Little Secrets
        Guerrilla Marketing
        Many Unhappy Returns
        Should Your Company Make a CD-ROM?
        What Should I Call My Book?
        Where Are Books Selling?
    November
        A Low-Cost System for Marketing Novels Is Not a Work of Fiction
        Finding and Expanding Your Niche When Traveling
        How Distributors Can Get Wrung Out & Hung Out to Dry
    December
        20 Special Insights Into Direct Marketing to the Mature Market
        A Learning Experience
        Building a Community ... At What Expense?
        Foreign Publishing Deals, Part II
        How to Create a Winning Direct Mail Package
        Observations on Successful Publishing: Controlling Your Own Destiny
        What's In a Niche?
        When an Author's Ready to Talk, Here's How to Get Shows Listening

1995
    January
        PRESIDENT’S REPORT: First and Goal
    November
        The Sales Flyer: A Checklist

IBPA, the Independent Book Publishers Association
627 Aviation Way
Manhattan Beach, CA 90266

phone: 310-372-2732 · fax: 310-374-3342
e-mail: info@IBPA-online.org