Publishing University Online


How to Promote Your Books with Blogs - with Karen Leland

April 21, 2010 - 11:00 am PST/ 2:00 pm EST

This session will cover the way authors can use blogs to promote their books via blog tours, blog syndication and guest blogging.

You’ll learn how to find blogs that would be appropriate and receptive to your book or business and proven methods for approaching blogs and websites to pitch your book.

Topics covered include:

  • How to locate blogs that would be appropriate and receptive to your book
  • Proven methods for approaching blogs and websites to pitch your book
  • Using social media to promote your virtual book tour

About the speaker:

Karen Leland is the co-founder of Sterling Marketing Group, which helps authors and entrepreneurs use virtual book tours, and the power of PR and marketing to promote their books and businesses.

She has placed over 500 articles in newspapers and magazines and booked hundreds of radio and tv interviews.

For more information about Karen, visit www.sterlingmarketinggroup.com or www.karenleland.com.


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IBPA, the Independent Book Publishers Association
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Manhattan Beach, CA 90266

phone: 310-372-2732 · fax: 310-374-3342
e-mail: info@IBPA-online.org

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