Publishing University Online

Profitable Books: How To Choose Winners — Marion Gropen

Picking the right projects makes the difference between success and failure, especially for smaller publishers. How do you find the right ones? You can't rely on editorial intuition or marketing expertise alone. You need both, but then you also need to check each title and your list as a whole to see if it's the best available use of your scarce time and money.

Publishing expert Marion Gropen will discuss how to estimate numbers you can't possibly know, how to blend the quality of a book with the number-crunching, and how to make sure you're getting the biggest impact for your efforts.

About the Speaker:

Marion Gropen has been on the financial and management side of publishing for 17 years. For the last 4 of them, she has been consulting for smaller presses, as a CFO-by-the-question. She teaches at IBPA-U and other conferences, writes articles for the IBPA Independent and similar journals, and helps run 2 of the 4 largest publishing listservs. She received her MBA in Finance from NYU, but please don’t hold that against her. She still thinks of herself more as a book-lover than a bean-counter.

Her website, www.GropenAssoc.com, not only has more information about her and the services and tools she provides, but also has dozens of pages of resources and information for the small press. You can contact her at Marion.Gropen@GropenAssoc.com for further information.

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