Publishing University Online

Building Better Budgets: How to Use Them to Improve Your Bottom Line — Marion Gropen

When you finish this course, you will understand how to use your budget to plan and evaluate both editorial and marketing strategies, and to ensure that your resources will be adequate to carry out those plans. This is a step-by-step system, one that can be used by non-accountants and the financially experienced alike, making it easier to succeed in publishing well and profitably.

About the Speaker:

Marion Gropen has been on the financial and management side of publishing for 16 years. For the last 3 of them, she has been consulting for smaller presses, as a CFO-by-the-question. She teaches at IBPA-U and other conferences, writes articles for the IBPA Independent and similar journals, and helps run 2 of the 4 largest publishing listservs. She received her MBA in Finance from NYU, but please don’t hold that against her. She still thinks of herself more as a book-lover than a bean-counter.

Her website, www.GropenAssoc.com, not only has more information about her and the services and tools she provides, but also has dozens of pages of resources and information for the small press. You can contact her at Marion.Gropen@GropenAssoc.com for further information.

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