PMA Cooperative Advertising Program

About the Program

PMA buys full page increments within the major trade journals, divides the amount into approximately 8-10 titles per page and resells the space to its members. This brings the price of advertising in the major trade journals (i.e., Publishers Weekly ) to an affordable rate. PMA designs and typesets the ad and presents the magazine with negatives. We will attempt to group books in genre-specific categories on a page-by-page basis as participation allows. The benefits of this program are that the smaller independent press can appear larger than actual due to the presentation of many like titles to specific buyers.

What to Send

1. An email file that is 300 ppi, cmyk TIF file of the front cover at 2' tall to designer@pma-online.org, a very good photo of the book's front cover or the actual front cover of the book.

2. A brief (not to exceed 15-word) description of the book.

3. A list of no more than three major trade distributors/wholesalers.

4. ISBN, price of book and number of pages.

5. Publishing company's name, address and website address.

What To Expect

Best case: Many orders from bookstores and libraries; foreign rights offers; subsidiary rights offers; movie and TV rights offers.

Average case: Orders from bookstores and libraries; and a modest amount of subsidiary rights offers.

Worst case: Exposure to the market.