Direct Mail Cooperative Catalogs

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PMA designs newsletter-type catalog sheets which feature a front cover picture of your book, along with a 100-word description. Also included are ISBN, price, a maximum of three distributors/wholesalers, and publishing company's name and address (which is not included as part of the 100-word description). All descriptive paragraphs will be edited to meet the 100-word requirement. The catalogs are mailed to the following areas:

Books for Review:

Currently mailed every-other-month (January, March, May, July, September, November) to approximately 3,500 metro and weekly newspaper book reviewers across the U.S. Mailing list is purchased from Standard Rate and Data Service. Bounce-back cards are included in this mailing for reviewer to request specific title(s). Names, addresses and phone numbers of requesting reviewer is forwarded to each participating publisher. Program mails 3rd class and each participant receives a copy first class.

What to Send:
1. A 300 DPI .tiff file (CMYK) of book cover approx. 2" inches tall to designer@pma-online.org. Please indicate program and title in the subject heading. (If you are unable to send a digital file, please mail the books front cover to PMA as soon as possible).

2. Title, subtitle and author.

3. A 100-word description of your title.

4. ISBN, price, number of pages, a maximum of three wholesalers/distributors.

5. Book's suggested genre.

6. Company name and address.

7. Website or email address.

What to Expect from Cooperative Catalog Mailings

Best case: Many review requests and orders from libraries and bookstores.

Average case: A modest amount of review requests and orders from libraries and bookstores over the next six months.

Worst case: Exposure to the market.

(Click for online reservation form )

(Click for Catalog examples )