Direct Mail Cooperative Catalogs

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PMA designs newsletter-type catalog sheets which feature a front cover picture of your book, along with a 100-word description. Also included are ISBN, price, a maximum of three distributors/wholesalers, and publishing company's name and address (which is not included as part of the 100-word description). All descriptive paragraphs will be edited to meet the 100-word requirement. The catalogs are mailed to the following areas:

Bookstore:

Currently mailed every-other-month (January, March, May, July, September, November) to approximately 3,500 chain and independent booksellers across the U.S. Mailing list is purchased from DM2. An order form is included with each catalog with a standard discount being offered for direct orders. However, most orders will be sent to your listed distributors/wholesalers since booksellers do not like to write individual orders to a variety of publishers but prefer writing one order to a distributor/wholesaler and receiving a variety of publishers' books.

What to Send:
1. A 300 DPI .tiff file (CMYK) of book cover approx 2" inches tall to designer@pma-online.org. Please indicate program and title in the subject heading. (If you are unable to send a digital file, please mail the books front cover to PMA as soon as possible).

2. Title, subtitle and author.

3. A 100-word description of your title.

4. ISBN, price, number of pages, a maximum of three wholesalers/distributors.

5. Book's suggested genre.

6. Company name and address.

7. Website or email address.

What to Expect from Cooperative Catalog Mailings

Best case: Many review requests and orders from libraries and bookstores.

Average case: A modest amount of review requests and orders from libraries and bookstores over the next six months.

Worst case: Exposure to the market.

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(Click for Catalog examples )