IBPA Marketing Programs

IBPA marketing programs get results. Cooperative mailings, staffed exhibits, and catalog mailings allow you to benefit from IBPA's experience, reputation and positive image while sharing costs with other publishers. These programs have been proven and refined over the years. They'll help your sales grow efficiently and cost effectively.

The programs below are for IBPA members only. To become a member, click here.

DIRECT MAIL
IBPA helps you sell your titles with full color mailings to librarians, reviewers and booksellers. Reach buyers and decision makers with an exciting, professional and attractive promotion. These effective sales tools are very reasonably priced and offer great value to marketing programs of any size.

• Library Mailings - Your promotional flyer is combined with others from IBPA members and mailed to acquisition librarians throughout the U.S. Flyers reach public, school, university and corporate libraries. Check here for dates and reserve your space today!

• Books for Review - This four-color catalog sent to newspaper, magazine and media book reviewers. The piece features a front cover picture of your book, along with selling and ordering information. Check here for dates and reserve your space today!

• Bookstore - This four-color catalog is mailed to approximately 3,500 booksellers across the U.S. Check here for dates and reserve your space today!

• Target Marketing Mailing Present your titles to genre specific booksellers, librarians and media reviewers through these targeted catalog mailings. Mailed 24 times per year, each mailing is directed at buyers in specific categories and genres. Check here for dates and reserve your space today!

EXHIBITS
Present your titles at national, regional and international book fairs through IBPA staffed exhibits. IBPA arranges for booth space at these major book trade shows and member publishers may either opt to purchase multiple, full or shared booth space within the IBPA complex or show their titles within the IBPA cooperative booths.
Learn more about exhibiting with IBPA
Upcoming Shows and Co-operative Exhibits  

REMAINDER BOOKS EXPO
The Internet's first remainder marketplace. Interested parties may view remainder titles by category and then contact the publisher directly or submit a bid via the interactive online form. IBPA members can also register here to list your remainder titles for free online.

YELLOW PAGES ONLINE
IBPA members list their frontlist and active backlist titles here to be perused by Librarians, Booksellers and Book Reviewers. Titles are listed in their genre-specific categories. To view these titles or list you own click here.

AUTHOR ROAD SHOWS
A directory of IBPA members' authors who are available for book signings, lectures, demonstrations and other events in your area. View these listings either by date or location, and you'll be able to contact the publisher or author directly to arrange a booking.

COOPERATIVE ADVERTISING
Advertise your titles in major trade journals. IBPA buys full-page advertising increments within the industry publications, divides the amount into sixths and resells the space to its members. Obtain full promotion coverage in Publishers Weekly, American Bookseller, Library Journal, etc. at a very affordable rate.

INTERNATIONAL RIGHTS FAIR
The Internet's first rights marketplace. Buy and sell International and language rights for these IBPA publisher titles. See books currently on display, arranged by publishing category and learn about people and companies requesting titles in specific categories.